Premium Wholesale Fashion Basics
14 retail-proven styles in 5 signature vintage-soft fabrics – currated specifically to grow your brand.
The prices you need. The colors you want. The signature softness you expect.
NEW Washed Terry
Year-round layering. Bold, saturated color.
Soft. Simple. Vibrant.
Sleek. Smooth. Perfect.
Comfortable. Airy. Vintage-feel.
Deep Inventory. Same Day Shipping. Easy Ordering.Shop Go-To Collection
Alternative is a lifestyle apparel brand that makes soft, simple and sustainable fashion basics. Sold at retail boutiques and better department stores, Alternative also provides blank wholesale apparel to screen-printers, decorators, ASI, promotional product distributors and clothing brands.
Rooted in sustainable and eco-friendly practices, Alternative's line of fashion basics includes super soft t-shirts, tanks, tops, hoodies, sweatshirts, and joggers.